Barq
We executed an intensive and well-structured 21-day marketing campaign for the Barq digital wallet, aimed at promoting a new service and strengthening the product's digital identity. Campaign Objectives: Raise awareness of the service among Saudi citizens. Encourage actual usage by foreign residents. Strengthen Barq’s digital identity and increase its adoption in daily use. We collaborated with 100 influencers from Arab and Asian communities to precisely reach the expat segment. Simplified and flexible content was produced in multiple languages to clearly explain the international money transfer process. User engagement was driven through a gamified cashback incentive campaign based on the concept: “You and your friend win together.” Campaign Performance (within 21 days): 90 Saudi influencers on Snapchat and TikTok 79 influencers on Twitter 100 expat influencers Over 2 million app downloads Widespread engagement with the referral and reward features, leading to rapid growth and an active user base.
May 18, 2025
