Alrajhi bank
Several marketing campaigns were executed for Al Rajhi Bank, in collaboration with more than 100 influencers from various regions across the Kingdom, with the goal of supporting the bank’s awareness and promotional objectives. Key Campaigns: One of the standout initiatives was the Million Savings Campaign, which gained significant traction and widespread reach across the Kingdom. It delivered inspiring messages and authentic content that helped promote a culture of saving among individuals. Execution Strategy: Creating and publishing impactful, purpose-driven content that resonates with audience needs and enhances financial awareness. Carefully selecting influencers tailored to each target segment to ensure effective reach. Diversifying platforms to ensure comprehensive audience coverage. Results: Strong engagement and widespread campaign reach within the digital community. Clear contribution to strengthening the bank’s brand image and its role in empowering individuals financially.
May 18, 2025
