This report for the year 2023 has been prepared by the D-Flow platform. The report contains detailed data on the approximate spending volume made by both the private and government sectors aimed at promoting their brands through collaboration with social media influencers. The report also includes diverse data on the most prominent fields that were promoted, in addition to the popularity of influencers based on different announced sectors. The report concludes with the most notable events during 2023 for several brands that gained significant popularity.

What is D-Flow?

Dflow is a specialized tool in the field of influencer advertising market research and data analysis. It is designed to support brands by analyzing competitors and influencers, providing a comprehensive insight to improve their marketing strategy.

Why choose to work with D-Flow?

Companies face many challenges when marketing through influencers. Desired results may not be achieved due to a gap between the influencer’s audience interests and the campaign goals, or due to the influencer’s association with competitors’ ads in the same sector and time frame, which significantly reduces the value gained from this collaboration. D-Flow recognizes this issue and works to guide its partners toward the most suitable influencers at the optimal moment. This approach notably enhances the chances of campaign success and maximizes the potential return on investment.